Mr Prem Prakash Sikka, Managing Director for Dixcy Textiles Pvt Ltd said, "We at Dixcy Scott have great respect for Salman Khan.
It is his attitude to life, his inner confidence and his social activism that led us to believe he would be the perfect brand ambassador. After all, the difference starts within us all. Also we feel that Salman's is a face that the ordinary man identifies with and it goes without saying that his machismo is his appeal."
As ambassador Salman Khan stepped up to face the media, he shared his joyful victory and reaffirmed his association with the brand.
Dixcy Textiles Pvt. Ltd. was started as a small scale unit then known as Prem Hosiery in 1982, in Tirupur, Tamil Nadu, the hosiery capital of South India.
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