Archrivals Shah Rukh-Salman to fight over undies!

Superstars Shah Rukh Khan and Salman Khan may prefer to keep away from each other, but the actors still seem to having common interests! Well, both SRK and Sallu are reportedly all set to endorse innerwear, but for different brands of course.

Reports reveal that while Dixcy Scott has announced style icon Salman Khan as its newest brand ambassador, Shah Rukh has been roped in as the brand ambassador of Lux innerwear.

Quite clearly, Shah Rukh has replaced actor Sunny Deol as brand ambassador for Lux innerwear, and this is the first time ever SRK will be seen endorsing an innerwear brand.

Well, with Bollywood’s macho guy Salman taking it up too, SRK surely can’t evade the strong competition there!